As a Senior Marketing Analytics Manager, this role will be crucial in optimizing marketing strategies, ensuring data accuracy, and driving performance insights. This is an individual contributor position focused on building, analyzing, and reporting on marketing data to influence decision-making and enhance the effectiveness of demand generation, attribution, and pipeline growth strategies. The role requires a data-driven mindset and expertise in B2B SaaS marketing analytics.
Enhance the quality, integrity, and consistency of marketing data collection and movement across various applications (marketing automation platforms, customer data platforms, and CRM platforms, etc.) and oversee omnichannel marketing campaign audience development. This role will involve developing and maintaining data dictionaries, developing and managing audience segments, and collaborating with cross-functional teams to optimize marketing data processes and relevant systems.